Photography for me is not a profession, but a state of being.
This site is my new start — as a photographer, as a person who sees a little more.
This site is my new start — as a photographer, as a person who sees a little more.
Hi, I’m Pavlo Kramarenko.
I’ve been photographing for over 16 years — it’s more than a hobby, it’s part of my story. I am a photographer and visual artist with many years of experience across different areas of photography, art photography, design, and printing.
This site is my personal gallery. I started with nature and macro, later I became passionate about portrait and art shoots. Through light, shadow, and mood I convey what words cannot. This is my view of the world, and I’m glad to share it.
My path in photography is a story of growth, self-discovery, and continual improvement.
The beginning of the journey
2009
First nature photos — macro work, inspired by details.
First commercial projects
2010
Studio portraits, weddings, reportage, urban photoshoots.
First interview
2013
Publication in a newspaper about creative photography.
A designer’s perspective
2013–2016
Work in agencies and print shops — developing visual thinking and understanding composition from a graphic design point of view.
Art photography with meaning
2014–2017
Focus on series that convey mood, meanings, metaphors. Photography as a means of inner expression.
Collaboration with print houses and studios
2014–2019
Work with printing, design agencies, and product photography.
Second interview
2014
Video documenting my creative process.
Founding of Amprise Design
2016
Studio launch — focus on design, gradual reduction of commercial photography.
End of commercial shoots
2017
Leaving the commercial photography market while preserving a creative direction.
Gallery in the studio
2021
Creating a physical gallery in the office, printing original artworks.
Return to photography
2025
Launch of the photographer’s website — a new creative phase; photography as inspiration.
My favorite hobby is part of my work.
My hobby isn’t about making money — it’s a way of life that constantly motivates me to grow and develop. What began as a simple pastime turned into a source of inspiration, joy, and self-realization. I sincerely believe that when you do what you love, it becomes something greater — part of who you are.
Each new project, every shoot or idea is like a new adventure that helps open the world, meet interesting people, and see beauty in the smallest details. In my work I feel freedom — the freedom to create, explore, take risks, and find unconventional solutions.
I have always loved to observe — people, light, details. That very observation led me to create the design studio Amprise.
This is our studio — be sure to visit: amprisedesign.com
Amprise Design — part of my journey
I am inspired by the people I work with and the projects we create together.
Through the studio I learned to see the visual not only more deeply but also more broadly — to feel the essence and see meaning behind the form.
I understand that Amprise is not a separate story but a natural continuation of my path. Now I want to combine these two worlds: to grow the studio and the team while returning to photography as a personal art.
